Crime fiction and comedy can sometimes make strange bedfellows, but in the right hands it can be beguiling. Back in time, The Big Bow Mystery by Israel Zangwill shared the same kind of subtle social comedy employed by George and Weedon Grossmith, while the Bryant and May novels by the late Christopher Fowler were full of excellent gags. So, how does One Man Down by Alex Pearl measure up?

For starters, this has to be tagged as historical crime fiction, as it is set in a 1984 London, in the strange (to me) world of advertising copywriters and their attempts to secure contracts to sell various products. It may only be forty years ago, but we are in the world of Filofaxes, Psion personal organisers and IBM golfball typewriters. The main thread of the plot involves two lads who are connoisseurs of the catch phrase and sorcerers of the strap-line. Brian and Angus become involved in a complex affair which includes a depressive photographer who is arrested for exposing himself to an elderly former GP on the seafront at Margate, and the attempt to blackmail a gay vicar. Incidentally, the Margate reference is interesting because in recent times the seaside town has been somewhat rehabilitated thanks to the patronage of Tracey Emin, but at the time when the book is set, it was certainly a very seedy place. Along with other decaying resorts like Deal, this part of the Kent coast was prominently featured in David Seabrook’s All The Devils Are Here.

When Brian and Angus find the photographer – Ben Bartlett – involved in blackmailing the vicar, dead in his studio, things take a macabre turn. This thread runs parallel to events that have a distinctly Evelyn Waugh flavour. The two ad-men are speculating about just how dire some of the industry’s efforts are, and Angus takes just four and a half minutes to dash off a spoof commercial for a chocolate bar campaign they know the agency has been booked to handle. Angus makes it as dreadful as he can. The pair go out for a drink, leaving the parody on the desk, forgetting they were due to meet one of the firm’s top men to talk about the real campaign. Annoyed to find them absent, the manager finds the sheet of A4, thinks it wonderful, and promptly takes it to the Cadbury top brass, who share his enthusiasm.

Alex Pearl (left) isn’t a reluctant name-dropper, and walk on parts for Julian Clary and Kenneth Clarke (in Ronnie Scott’s, naturally) set the period tone nicely. 1984 was certainly a memorable year. I remember driving through the August night to be at my dying dad’s bedside, and hearing on the radio that Richard Burton had died. Just a few weeks earlier we had been blown away by Farrokh Bulsara at Wembley, while Clive Lloyd and his men were doing something rather similar to the English cricket team.

Back to One Man Down. All’s well that ends well, and we have another murder, but one that saves the career and reputation of the blackmailed vicar. This is not a long book – just 183 pages – but I thoroughly enjoyed it. I am a sucker for anything that mentions cricket, and here the story more or less begins and ends on the cricket pitch. The solution to the murder(s) is elegant and subtle. The book is published by Roundfire Books and is available now.